Sholim X Old Spice GIF series

Thanks to GIPHY studio I did a several GIFs for Old Spice campaign with NFL            
superstar Von Miller

You can check them here

Mike Diva X Sholim for Totino's Pizza

It's was pleasure to collaborate with fantastic Mike Diva on Totino's Pizza sticks commercial.
We came out with some serious Total Recoll vibe video.

(Langford's Basic Photography 10th Edition)

New chapter in 10th edition of legendary
Langord's Basic Photography: The guide for Serious Photographer book is about GIF phenomenom and my work "Skinner Box Head" is represent the whole story!



Sholim X Converse Chuck Taylor
"MADE BY YOU" Campaign

With the special thanks and support to GIPHY

January 2016. brought together eight of their favorite artists to interpreted the "The Chuck Taylor All Star" in their own individual style, and the result is pretty rad!

For all GIFs from campaign - Click here


Sholim GIF ART @ Kino klub / Zagreb CRO
November 13 - 14. , 2015.

As a guest of the Student Film Festival I had a solo exhibition and a opportunity to talk with young creatives minds + an infinite amount of free beer.
You were great hosts, Thank you.

For more GIFs from exhibition - Click here

GIF art page on Wikipedia  july 2015.

We all know that the GIF art is Internet phenomenon
but since there is a page on Wikipedia it definitely can be called an
art movement                                                        


Sholim X Desperados Beer
"Way of Desperados" digital campaign
May 2015.

Check out my GIFs and the works of other authors - HERE                                                                                                                                           

ARTour Biennale @ Centre de la Gravure et de l'Image
imprimée de la Communauté française
/ Mons BEL June 11 - August 30, 2015.

For it’s edition 2015, the Transnumeriques Awards (initiated by Transcultures, interdisciplinary Center of mediaart and sound cultures – curator : Jacques Urbanska/ are focused
on Gif format. Through a serie of online  and offline exhibitions. For the ARTour Biennal, the physical exhition will take place in
Centre de la gravure et de l’image animée (Centre of Engraving and the animated image).

About exhibition - Photo gallery

INTERVIEW N°6 April 27, 2015
Sholim for Student Film Festival Zagreb  (Serbo-Croatian language)


Absurde Gegensätze in unserer Gesellschaft: Armut und Hyperkonsum  (German language)   

Wir sind uns nicht sicher, ob die Welt in der Vergangenheit sozialer oder moralischer war, aber wir empfinden es so als ob die Zukunft nirgends hinführt. Und wir wissen, dass die Kunst schon immer versucht hat den Moment einzufangen, die Gesellschaft zu analysieren und die Kluft zwischen Vergangenheit und Zukunft zu reflektieren.
Dieses Gefühl verstärkt sich mit den animierten Kunstwerken von Milos Rajkovic, alias Sholim.



INTERVIEW N°5 February 27, 2015
Banality Of Modern Life   (Serbo-Croatian language)

Museum of the Moving Image / New York                     

January 9, 2015.
For four years now, the Museum of the Moving Image in New York has been showcasing a slate of ambitious new movies in its First Look Film Festival. But this year, the fest is also showcasing another sort of moving image, one that’s usually confined to a much smaller screen: GIFs.

About exhibition 1 2 3

Spaces Gallery
/ Cleveland OH
November 14, 2014 - January 16, 2015.
SPACES is being invaded by protesting ants, politicians, and early renaissance paintings that take selfies and eat hot dogs. In this collection of .gifs and video works, the artists have introduced a humorous element to an otherwise serious situation, achieving an unsettling effect.

featured artists:
El Daino, Laurin Dopfner, Annette Jung, Scorpion Dagger, Milos Rajkovic aka Sholim and Dana Sperry

About exhibition - Photo gallery


RISHA PROJECT EXIBITION / KM8 Gallery Belgrade December 23, 2014 .

featured artists:
Aleksandar Zograf, Pat Moriatity, Arianna Vairo,
Aleksandar Todorovic, Milos Rajkovic aka Sholim
and many more....

About exhibition - Photo gallery - Video

REASON MAGAZINE November 15, 2014 .
Avant - GIFs:
Turning Online Animations Into High Art

Milos Rajkovic, a.k.a. Sholim, whose GIFs feel like a Max Ernst collage crossed with one of Terry Gilliam's animations from Monty Python's Flying Circus. In Manager, most of a man's head has been replaced by a birdcage lined with money; in the middle of a cage, a tiny brain runs on a hamster wheel. In Skinner Box Head, holes in a man's face reveal that he's a machine—and in the center of the head, where the brain ought to be, a chicken pecks repeatedly at part of the mechanism. Sholim loves to open people's skulls to reveal contraptions as complicated as any Rube Goldberg cartoon, but while the typical Goldberg machine is a ridiculously elaborate means to accomplish a simple goal, Sholim's creations spin purposelessly forever.

ZALET  ART FESTIVAL / Zajecar SRB                   
August 7-10, 2014.

One Minute Portraits by Sholim exposed in
showcase of department store

About exhibition - Photo gallery - Video

January 15, 2014 .
The "Freaky GIF Head" Guy One- UPS His Freaky Craft

The work of Serbian artist, Milos "Sholim" Rajkovic, was once described as "Freaky GIFs You Will Never Forget," and we might have to agree. His work looks like a mad scientist's twist on Magritte's The Son Of Man, as politicians, corporate workaholics, and models from your average infomercial get their faces removed and replaced with a spotlight on their inner gears and levers (literally, gears and levers replace bones and veins). While the GIFs were clever (and maybe a little unsettling), the artist has one-upped himself, as his work has been cleaned, polished, and enhanced with an audio element.

YAHOO NEWS   September 13, 2013 .                           
Check These Heads

The “animated collages” of Milos “Sholim” Rajkovic's are amazing. And props to iO9 for the best headline of the week: “Animated portraits of surreal cyborgs are whimsical nightmare fuel.” That covers it.

CANAL +/ L'Oeil de Links   Jun 6, 2013 .                    
Les GIFs de Milos Rajkovic aka Sholim

Le GIF est un format dont la logique industrielle aurait voulu qu'il disparaisse avec les progrès de l'informatique. Il a au contraire été récupéré par la communauté artistique numérique pour devenir un des formats créatifs les plus emblématiques du web.

INTERVIEW N°4 January 10, 2014
"Život nije eksterni hard disk" for magazine Business and Finances (Serbian language)

CARTOON BREW  December 31, 2013 .   
Artist of the day: Milos Rajkovic             
Largest animation entertainment blog on the Internet

Milos “Sholim” Rajkovic is a Serbian artist who has found a unique way to express his anti-war and anti-corrupt corporation/government/religion sentiments: with animated GIFs.


INTERVIEW N°3 January 10, 2014
"We Have Global Culture That Is Based on Boredom" for Risha Project

INTERVIEW N°2 September 30, 2013
"Cute Animals Are Irresponsible" for Catalyst Gallery

INTERVIEW N°1 May 27, 2013
"Tumblr Shock Artist" for Daily Dot